Last updated 19/03/2024

This Privacy Policy explains how HS Wholesale ("we", "us", "our") collects, uses and protects your personal data when you visit or make a purchase from https://hswholesale.co.uk (the "Site") or otherwise interact with us (together, the "Services").

For the purposes of UK data protection law, we are the data controller of your personal data.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we operate. We will update the “Last updated” date accordingly.

2. Personal Data We Collect

We collect personal data that you provide directly to us and data collected automatically when you use our Site.

Information you provide may include:

• Name, billing and delivery address
• Email address and phone number
• Account login details
• Order and transaction details
• Communications with us (e.g. customer support enquiries)

Information collected automatically may include:

• IP address
• Device and browser information
• Usage data (pages viewed, time on site, referring URLs)
• Cookie identifiers

3. How We Use Your Personal Data

We process your personal data for the following purposes:

Contractual necessity

• To process and fulfil your orders
• To manage your account
• To provide customer support

Legitimate interests

• To improve our website and services
• To prevent fraud and ensure security
• To analyse how users interact with our Site

Legal obligations

• To comply with applicable laws, tax requirements and regulatory obligations

Consent

• To send marketing communications where you have opted in
• To use non-essential cookies (see Cookies section below)

You can withdraw consent at any time.

4. Sharing Your Personal Data

We only share your personal data where necessary, including with:

• Service providers (e.g. payment processors, hosting providers, delivery companies)
• Professional advisers (e.g. legal, accounting)
• Authorities where required by law

All third parties are required to respect the security of your personal data and to process it in accordance with the law.

5. International Transfers

Some of our service providers may be located outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as UK-approved Standard Contractual Clauses.

6. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting or reporting requirements.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time

To exercise your rights, please contact us using the details below.

8. Cookies

We use cookies to operate and improve our website.

Cookies help us:

• Remember your preferences
• Enable core website functionality
• Analyse website performance

You can control cookies through your browser settings. Where required, we will request your consent before placing non-essential cookies.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data. However, no system is completely secure.

10. Third-Party Links

Our Site may contain links to other websites. We are not responsible for their privacy practices and recommend reviewing their policies.

11. Children’s Data

Our Services are not intended for children under 16. We do not knowingly collect personal data from children.

12. Complaints

If you are unhappy with how we handle your data, please contact us first.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

13. Contact Us

If you have any questions about this Privacy Policy or your data, please contact:

Email: sales@hswholesale.co.uk