Swizzels

Swizzels is one of those essential sweets brands to stock if you’re looking at kid’s sweets. Whether it’s Love Hearts, Parma Violets, Double Lollies or Fizzers, we have them all for you to buy in competitively priced wholesale bulk sweets bags, giving you flexibility in how you wish to retail or use these much-loved treats.

Starting out on a London market stall in the 1920s, Swizzels (or Swizzels Matlow as it used to be known) has come a long way since those early days. Relentlessly creating fun sweets that children love, Swizzels sweets are now iconic, not just in the UK, but in more than 20 countries globally.

Based in Derbyshire, Swizzels sweets come in all shapes and sizes. Our bulk bags off them in individually wrapped, sometimes mini portions – great for events and parties, also excellent for pick and mix sweets displays or re-packaging into assortments.

Swizzels Love Hearts is perhaps one of the best-known choices. Each pastel coloured circular disc sporting a cheeky message, providing no shortage of fun and games. They are always popular when sweets are purchased for weddings as they can entertain all ages – even Granny!

And when you really cannot decide which to choose, try one of our variety bags so that you enjoy an assortment of fun.

HS Wholesale Sweets is committed to bringing you the best possible branded sweets at the best prices coupled with the best service. We strive to be a reliable wholesale supplier in every way that we can. Should you need any specific help, please just get in touch and we’ll be happy to hear from you. By phone or email, we’re easy to find and know quite a bit about the UK confectionery market, given that we are the third generation of our Hancock family to be involved in it.

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