New

We all love finding new things. It brings excitement and fresh enthusiasm. Finding new sweets, whether you’re a retailer or a consumer, offers just the same feeling. For a retailer, it’s the sense of sales potential and the knowledge that it will be something different to highlight for your customers.

Across the confectionery industry, there’s always something new going on and as a specialist wholesale, we always keep up. So can you if you watch this New Sweets category over time. We’ll highlight newly stocked items in addition to sweets that are entirely new to the market. There’s many flavours and trends to follow, and you can be sure that some of your customers are too.

Some retailers offer seasonal varieties, or perhaps bring in a “sweet of the month” to see what interest there is locally. There’s lots of ideas that make use of new sweets to add a burst of life to your range.

Consider offering samples too. The risk with something new is not liking it. Let them try it first and then watch the sales roll in.

If you need any advice or guidance on your wholesale sweets range, please do ask. It’s what we do, day in day out – we might just offer some ideas that you’ve not thought of before. We offer a massive range that includes many hundreds of branded sweets. Some are long-standing favourites whilst others are novel or contemporary. Mix and match so that your customers have plenty to choose from and keep coming back to you. New sweets are just one more way to optimise your confectionery display.